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For further information please contact Marcus Theel. This seminar prepares participants for writing their master’s thesis. Successful completion of this seminar is a requirement to write a master’s thesis at any of the Marketing and Sales departments. Applications for the seminar are accepted during the application period mentioned above. Please do apply at one chair of the marketing and sales area only. The list of applicants is compared across the area chairs. The assignment of topics and advisors will be announced via email in the week from After the topics have been assigned, please contact your respective advisor.

Your advisor will provide you with a literature starter pack. The kick-off session takes place at the date and place mentioned above. During the kick-off, we will provide you with useful information and advice for successfully completing the seminar.


Please note that attendance of the kick-off session is mandatory. Please note that attendance of all presentations of other seminar participants is mandatory to receive your grade. The seminar paper has to be handed in for the attention of Marcus Theel at the chair’s office by the deadline listed above.

University of Mannheim Business School: MKT Research Seminar

Please hand in two paper copies of your seminar paper. In addition, please hand in a two digital copies that include a the entire seminar paper as a single, complete file including name, matriculation number, etc. Please send the digital copies to Marcus Theel by the deadline listed above. The seminar paper’s haandbuch will take place as a block seminar at the date listed above.

Please note that attendance of the block seminar is mandatory. Each seminar presentation should not take longer than 15 minutes. Subsequently, vertriesbmanagement will be time for 5 minutes of discussion.

Please send your presentation as a Power-Point file to Marcus Theel no later than one day before the date of final presentations. You will have to present using a laptop and projector.

Research Seminar

All necessary equipment including a pointer will be provided. After the final presentation we vertriebsmaanagement invite all participants to a get-together to celebrate the end of the seminar.


Please note that you have to be matriculated at the time the seminar paper is handed in.

Christian Homburg Application Period Brief Description This seminar prepares participants for writing their master’s thesis. Prerequisite courses may be completed in the same semester as the seminar.

The length of the seminar paper should be approximately pages.

Any vertrisbsmanagement to the above mentioned information will be communicated via e-mail. Last semester’s topics announcement of new topics in the week from Note on cookies We use cookies to improve performance and enhance the user experience for the visitors to our website. By continuing to use the website you agree to our use of cookies.

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